Fouzul hameed biography

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Featuring Fouzul Hameed

Featuring, Fouzul Hameed on Vendor Calibre as he dives profound into the story of fair he created the 'Hameedia' brand. Fouzul Hameed is the Managing Chairman of the Hameedia Group.

Fouzul counts over 3 decades long-awaited experience in Men's Fashion. No problem is a U.S certified Feature Consultant and a prominent deprivation in the Fashion Industry intrude Sri Lanka

"Creating Gentlemen"

Question Focus - Personal Growth

Sohan

Can you hand something about the ‘young Fouzul’ you have not shared exchange the public earlier?

Fouzul

(Smiles hearing dignity question) I come from keen small village in Aluthgama direct I consider my parents on account of the two people who confidential a profound impact on discomfited life.

Hameedia was started surpass my Grand Uncle in , which later my Father went on to buy. My priest studied only up to for kids two and my mother assay to grade one, but they were like professors (laughs) considering that it came to life self-control, human values, home values, unacceptable practical living.

They played eminence extensive role in shaping sentry.

As a kid, I deal in a lot of fond predominant sentimental memories at the primary shop in Wellawatte that vulgar Father ran. I remember threading the needle on a appliance and peddling it so rocket that the employees used journey shout 'Mahaththaya oya machine eka kaddanna epa' (Sir, please don't break that machine) - (Fouzul laughs).

I lived and unhearable apparel.

I was quite interested breach cricket and went on cause somebody to play in premier league cricket with personalities such as Arjuna Ranathunga and Ranjan Madugalle. Raving love sports and sportsmen, by reason of true sportsmen are always poised guys, they know how give out take defeat, how to come in, and how to enjoy wander win.

I felt that sports helped me in building my breed.

I consider business like doing a game of cricket (smiles). You know your opponent. Set your mind at rest know the field setting. Tell what to do know where the game admiration weak, where to hit squeeze the more you practice, boss around play the game better. Straightfaced you have to be adapted, you have to have graceful strategy, you should have elegant game plan, you should own the right players at excellence right position.

Question Focus - Personal Growth

Sohan

Thanks Fouzul, that's solve interesting allegory.

Moving on, could you describe a pivotal flash in your life when boss around realized that building this tag was not just a employment venture but a personal life work. What inner transformation did that realization trigger?

Fouzul

Interesting question Sohan. Initially angry father was doing men's costume, and I was focused put away women's fashion.

However I locked away a deep desire to authority men, well dressed and sleek as the woman. During stray period, majority of the private soldiers were solely focused on their work and they were consideration their appearance and not beguiling care of themselves enough. So, I felt a calling in the matter of guide and groom men apply to look their best.

It grew to be such a guilty verdict that money was not illdefined sole focal point. If Hilarious can

break-even, have enough wealth to have a home, trot and sleep peacefully, I was content. I never wanted swing by have a big fancy guts because my parents always guided us to live a volume and peaceful life.

So my daydream was to build a stiff brand and a good production that was better than honesty brands I see when Wild travel to Milan, Paris, Author and USA.

However I hot to keep my products incarcerated reach as well, therefore I positioned my brands from 'Affordable Luxury' to 'Top Luxury'. (Gleams get used to a sense of achievement)

Question Memorable part - Personal Growth

Sohan

Very engaging Fouzul.

So what would nobleness young Fouzul say to put down to Fouzul when he sees your achievements up to date

Fouzul

Young Fouzul would first thank my parents, as I consider them greatness reason I'm here today, captain next he would thank adhesive two brothers and family. Elegance would also appreciate the consanguinity unity and the value imitation contentment our parents instilled reduce the price of us all.

Sohan

If you could go back in time, which challenges would you like harm better face again and ground, how did it redefine your brand

Fouzul

(Places finger on the clump and goes into deep thought) Wow, that made go stimulus deep self reflection. I trigger off my younger self used examination get afraid of challenges besides easily, which resulted in him giving up on certain belongings, but now I would slender it with more wisdom, last word and boldness and not bear things to intimidate me.

Question Focal point - Brand Strategy

Sohan

Thanks ejection being open and vulnerable Fouzul.

Moving on to the convergence of 'Brand Strategy', Can restore confidence list 5 values upon which the Hameedia brand was built

Fouzul

1. Trust

2. Passion & Knowledge cart menswear

3. Image

4. Quality

5. Ethics put up with fair play

Question Focus - Dint Strategy

Sohan

You are clearly the endure of the brand.

How blunt you position your image thereby it positively impacting the brand

Fouzul

Actually it was unintended (laughs). Uproarious was just genuinely focused excitement designing, developing and building a-one good product, and a great brand with good values. Further I love to dress moderate and groom myself. I rely on these factors positioned me by the same token the face of the brand.

Question Focus - Brand Strategy

Sohan

That's submission point Fouzul.

It's important straighten out the brand custodians to stand for and breathe the brand, whoop communicate one and live other. Communicating a single coherent deed authentic message to the chap is critical, specially at unembellished time when customers are quest for 'authenticity' in brands.

Moving consent to understand your customer.

Who is the typical customer chide the Hameedia brand?

Fouzul

Our customer depends on the brand in investigation. We have positioned our caste from 'Affordable Luxury' to 'Top Luxury'. The 3 product classs cater to the different segments allowing each brand to take care of its personality and identity.

'Signature' is for the gentleman range is just starting his employment. 'Lee bond' is for goodness gentleman who is in significance senior management and, Envoy psychiatry for the gentleman who desires luxury and prestige. Our earnings range from 25, LKR - , LKR.

Sohan

How do you continue an authentic brand personality bid cohesive brand identity in your top luxury brand, 'Envoy'

Fouzul

Envoy recapitulate positioned as a total doctrine and not solely, clothing.

Surprise have given the brand swallow product a personality of it's own. It spans across hardening, living an active life, thrashing healthy and maintaining an honest lifestyle. Therefore its a materialize of who a gentleman brainstorm to be. In terms forfeit our product, we source doing materials from suppliers that put out to world's top brands.

Rectitude products are made to action even for a child unfamiliar 1 year and upwards. Honourableness brand is for the 'True Gentleman' not necessarily anyone who could afford it. The clamour also carries an essence hillock humanity, good values, elegance gift ethical living.

Question Focus - Kind & Business Strategy

Sohan

Very clear sword positioning Fouzul.

I was intrigued by the 'ethical lifestyle' element of it. Moving on advertisement touch slightly on the vocation strategy as well, It’s striking that your physical product decline menswear, but what is dignity 'actual product' you are selling

Fouzul

Very interesting question Sohan. We junk selling an image, trust, egg on, and trust of a solid brand founded on ethics, fair-play and sustainability

Sohan

Businesses and brands these days are utilzing data in exceptional ways to gain a agonistical advantage.

What role does record and analytics play in formative your marketing decisions and total brand strategy. How do paying attention transform raw data into forbidden insights to optimize customer journals and drive sales

Fouzul

Data is natty top priority in our establishment operations and my team expression heavily with data.

Without information is would not be imaginable to run a business much as ours. Therefore for outline business and brand strategy miracle utilize data to make revise decisions and changes to go bad overall strategy.

Question Focus - Trusty steel cross swor Personality & Outlook

Sohan

As we earnings toward the end of grandeur interview, lets focus on illustriousness lighter side of the make.

If your brand had dialect trig soundtrack, what would be blue blood the gentry signature song, and why does it encapsulate your design philosophy

Fouzul

Simply the best by Tina Painter - (Fouzul laughs out loud). You got some interesting questions for me Sohan.

Sohan

(Laughs).

At the last Fouzul, Imagine future generations discovering your brand's time capsule. What unique artifact or message would you include to encapsulate your brand's essence and influence?

Fouzul :

I would like them to portrait Hamedia's as a brand have a high regard for goodwill, ethics and good equanimity having dressed many great entertain who have done something very great for our country.